Development of the hottest self-adhesive label mar

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The development of China's self-adhesive label market

focusing on China, with the growth of the national economy, the rapid development of all walks of life, the improvement of packaging concept and technological innovation, the self-adhesive label market has brought great development and unlimited market potential At present, the self-adhesive label in China is growing at a rate of 20% every year, which is much higher than the 7%^-9% of the national economy. The vibration increasing testing machine has a long history, and is also much higher than the 6%-7% growth rate in North America The annual consumption of self-adhesive per capita in China is only 0% in Changzhou Binjiang chemical industry park 6 m2, compared with the annual consumption of more than ten square meters per capita in Europe and the United States, China's self-adhesive market still has a lot of growth space and development potential

the proportion of self-adhesive labels used in various industries is increasing

1. Daily chemical industry: let's look at the development of labels in the daily chemical industry from the evolution of soap In the 1980s, a traditional family mainly used two kinds of soap, one soap and one alkali soap. The soap was used to wash hair, bath, wash face, wash hands, etc Alkaline soap is used for washing clothes, bathtubs, bathrooms, etc Nowadays, with the development of the times, shampoo and soap have derived from various shampoos, shower gels and facial cleansers; Hand washing is derived from hand sanitizer, laundry detergent, softener, etc., and kitchen and bathroom cleaning is derived from toilet detergent, bathtub detergent, etc All these changes will lead to more and richer products and packaging forms, and the use of labels will naturally increase significantly

there are more than 4000 household chemical enterprises in China. The packaging and appearance of their products will directly affect their sales. The flexible self-adhesive labels are suitable for exquisite printing, and the eye-catching effect is far better than the traditional silk printing It can be seen that the rapid development of the daily chemical industry itself and the development of its packaging form in line with the trend are the reasons for the rapid development of self-adhesive labels in the industry

2. Pharmaceutical industry: with the growth of life expectancy and the development of medical technology, the pharmaceutical industry has become a sunrise industry After SARS, people's awareness of health care has further increased, which has further improved the development of the pharmaceutical industry The national regulatory measures for the pharmaceutical industry, such as the implementation of GLUT certification, have prompted the pharmaceutical industry to be more standardized in packaging The previous wet adhesive label will be replaced by adhesive label due to various shortcomings Moreover, with the growth of medical bottle packaging and the wide use of automatic labeling, the self-adhesive label will have an absolute advantage in the industry In the North American pharmaceutical industry, self-adhesive labels account for 89% of the absolute advantage. China's trend will be the same

3. Supermarket logistics: with the rapid development of China's retail industry, foreign retail giants have entered China one after another. Domestic supermarkets have sprung up, and the demand for thermal paper in major supermarkets will only increase In addition, in the future, enterprises will pay more attention to logistics control to save costs and improve efficiency, and use bar code labels to control production management, inventory management, quality tracking, etc Therefore, variable information printing labels used in this industry, such as thermal paper and thermal transfer labels, will be more widely used

4. Electronic industry: with the improvement of the national economy and the improvement of people's living standards, China's electronic industry is developing at a rapid speed every year. The popularity of household appliances, the emergence and development of computers and various innovative electronic products have brought a broader market and more application fields to electronic labels. Electronic labels have also brought huge imagination to the development of new products in the adhesive industry with their high requirements and diversity of application fields

5. Tire and lubricant industry: the rapid development of automobile industry in recent years has also driven its related industries. The development of tire market and lubricant market also brings opportunities for the application of self-adhesive labels in these industries

6. Food and beverage industry: compared with the previous industries, the two industries use less adhesive labels, but adhesive labels have been widely accepted and used in foreign high-end products For example, in the food industry, Avon foods, Cadbury, etc., and in the beer industry, Budweiser, Jasper, etc., all use self-adhesive labels With the further introduction of packaging concept, more domestic food and beverage enterprises will also consider adopting self-adhesive labels, which has great growth potential

as mentioned at the beginning, labels have penetrated into various industries and fields, and self-adhesive labels will be well developed in various fields with their unique advantages and innovative applications

at present, the main production enterprises in the adhesive market have more than 20 brands in size, which can be roughly divided into foreign-funded enterprises, state-owned enterprises, township individual enterprises, as well as random code paper imported from abroad through the gray channel From the perspective of pattern and development, the foreign-funded enterprises represented by Eli will expand their market share more rapidly with their advanced production technology, stable quality, excellent service and sufficient funds State owned enterprises are sandwiched between medium and high-grade foreign-funded enterprises and low-grade Township individual enterprises. They are greatly affected by the market. Although the quality is unstable, due to their good foundation and advanced equipment, they will develop to a certain extent and occupy a certain market share after continuously reforming the system and re positioning the market At present, individual township enterprises occupy a large market share due to historical reasons, but most of them only pursue short-term interests, lack good equipment, stable quality, and lack innovative technology and sufficient funds. Today, with the internationalization of self-adhesive competition, although some enterprises will continue to reform and compete in the market due to improving their own grades, However, some other enterprises will be phased out by the market due to various reasons In addition, the expired and scrapped products imported from Europe, America, Japan and other countries through the gray channel will temporarily impact the market due to the extremely low price and obtain a certain share, but from the perspective of long-term stable development, they will be eliminated by the printing plants and end users The future self-adhesive market competition can be said to be all-round competition, that is, product competition, service competition, brand competition and even speed competition

1. Product competition: it is reflected in the stability of product quality, the completeness of product series, and the richness of product application fields Due to the complex multi-layer structure of self-adhesive, basic "sandwich" structural surface material, adhesive and backing paper, surface material and adhesive coating bottom layer, and silicone coating between adhesive and backing paper, the quality or coating problems in any one of these links will ultimately affect the quality of self-adhesive labels Therefore, stable raw material quality, advanced coating technology and excellent production control management will play a decisive role In addition, advanced development technology and R & D capability will affect the product series, application fields and functions

2. Service competition: the establishment of pre-sales service can effectively transform the customer's order information into production The improvement of the distribution network, especially the distribution system in economically developed areas and highly competitive areas, directly affects which supplier the printing factory orders to invest in The continuous introduction of value-added service items, such as increasing coil length, reducing joints, customization of customer needs, etc., are all continuous extensions of services For products of the same quality, service will easily become a decisive factor. Improving the service level requires cost and rich management experience, which will continue to be reflected in the future competition

3. Brand competition: now is an era of focusing on brand. When the differences between suppliers in product quality, price and service gradually shrink, the brand effect will play a guiding role The quality of the employees in the self - adhesive label industry has been continuously improved, appearing in a professional image We should not only deal with customers' business arrangements, but also have the ability to solve customers' printing problems. At the same time, we should have more professional product knowledge and professionally assist customers in product design and production process problems Only professional companies can cultivate professional talents. A good brand will bring customers more promises in this regard The strong market penetration has not only established influence among customers in the printing industry, but also penetrated into users who eventually use labels in various industries, such as P & G, Kodak and other companies Establish a brand among direct customers and end users, assist direct customers to better serve end users, and solve various needs and problems

4. The competition of speed and efficiency: the collection and feedback of market information, on-demand production and supply capacity, production efficiency, new product research and development speed, etc., all of which reflect the competition of speed and efficiency, as well as the comprehensive strength of the enterprise itself Customers are more willing to see self-adhesive label suppliers meet their fleeting business opportunities faster In the future competition, the speed and efficiency of each link such as market, sales, production, distribution and R & D will bring huge competitive advantages to adhesive label suppliers

information source: Ellie (China) Co., Ltd.

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