The most popular XCMG sunjianzhong internationaliz

2022-08-06
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XCMG sunjianzhong: internationalization is the core strategy of XCMG group

XCMG sunjianzhong: internationalization is the core strategy of XCMG group

has achieved a certain effect. Introduction to China Construction Machinery Information

from June 5 to 6, the fourth Summit Forum on international infrastructure investment and construction was held in Macao. The forum held a heated discussion on hot topics such as new opportunities for international cooperation under the background of diversified investment and financing subjects. Sunjianzhong, vice president of XCMG Construction Machinery Co., Ltd., was invited to send

From June 5 to 6, the fourth international infrastructure investment and Construction Summit Forum was held in Macao. The forum held heated discussions on hot topics such as new opportunities for international cooperation under the background of diversified investment and financing subjects. Sunjianzhong, vice president of XCMG Construction Machinery Co., Ltd., was invited to speak at the forum. He said that internationalization is the core strategy of XCMG

XCMG group was founded in March, 1989. As a pioneer in China's construction machinery industry, it has always led the development direction and trend of the industry for 24 years. At present, it has successfully ranked among the top five global construction machinery

xcmg group took the first step towards the international market by participating in overseas exhibitions in 1993. Today, 20 years later, XCMG products have been successfully exported to 159 countries and regions. In 2012, XCMG achieved self export of 1.36 billion yuan, ranking first in the domestic construction machinery industry. According to XCMG's plan, by the end of the 12th Five Year Plan, XCMG will strive to export 26billion yuan and achieve an internationalization index of more than 25%

at present, XCMG has established a relatively complete overseas marketing and service spare parts system, with 10 overseas spare parts centers in Brazil and Angola, Tier-1 dealers, 268 service centers and more than 500 contracted service providers. In the future, XCMG will complete another 10 spare parts centers in the Philippines, Mexico and Australia to improve the service speed and effectiveness

XCMG's overseas system construction focuses on two aspects: first, channel construction, establishing professional sales channels by improving channel management and control ability, fully cultivating dealers, and implementing fine management; Second, further consolidate the service foundation and spare parts, and enhance the overall brand influence. In addition, XCMG has also established training centers in Venezuela, India and other countries to train service engineers and operators locally

in addition, CAMC has also actively cooperated with domestic construction enterprises to jointly explore the international market through overseas pressure engineering contracting, especially after the completion of filling. Through this mode, CAMC has successfully won many large orders, such as the one-time purchase of 422 sets of XCMG products for Angola's oil construction pipeline construction and 345 sets of XCMG products for Ethiopia. The most exciting one was the 750million large order of Venezuela in 2010, XCMG sold 6205 products in one fell swoop, setting a historical record for a single order in the construction machinery industry

while the product sales are internationalized, the construction of XCMG equipment base has also opened the road to internationalization. XCMG's equipment base in Brazil with an area of 800000 square meters is under construction. It is expected to be put into operation in July this year. In the future, XCMG will establish manufacturing bases in the United States, India, South Africa and other countries. XCMG is also making rapid progress in the international layout of the R & D system. At present, XCMG has set up R & D centers and project teams in Europe. In the future, XCMG will also set up R & D centers in India, Brazil, South Africa, India, Japan and other countries to collect market demand, develop localized products and better serve local construction

finally, when it comes to internationalization, we have to mention overseas M & A. in recent years, Chinese construction machinery enterprises have been booming in the field of overseas M & A, and XCMG is one of the leaders. On april20,2012, XCMG officially signed a purchase agreement with schweiying, the second largest concrete pump manufacturer in Germany, which greatly strengthened and improved the capacity in the field of concrete machinery manufacturing. In addition, XCMG also purchased a parts company in Germany and Poland respectively in order to reduce weight and cost

in a word, internationalization is a core strategy of XCMG. From the construction of market system, manufacturing base, R & D system to international mergers and acquisitions, XCMG's road to internationalization is in full swing. This should also become the core strategy of China's advantageous enterprises. Only by taking the road of internationalization can we enhance the popularity of Chinese enterprises in the world and better show China's strength in the international community. XCMG hopes to work with colleagues in the industry to contribute to the development of foreign markets

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